Crises of all varieties accelerate company development. When in doubt, companies have to reinvent themselves as if in fast-forward and create alternative production and marketing channels. It helps immensely to engage in professional business development. Come what may, companies of all sizes should strategically develop their business model to remain fit for the future. The global megatrends provide orientation. However, successful business development is not based on actionism, but on strategically aligned corporate processes.
The influence of megatrends
Online marketing was already a central component of many corporate strategies before the Corona pandemic. For example, even small boutiques or sports clubs used a social media channel to contact their prospective customers. In the meantime, digital marketing has also become important for industries that previously marketed their products and services via other channels. For instance, in a survey conducted by the HR consulting companies Totum and Calibrate Legal, English and U.S. law firms emphasized the importance of digital dialog with partners and customers.
Digitalization has many other facets that are dynamizing all sectors of the economy. FinTech, for example, offers both opportunities and challenges for companies of all kinds via new financing models. These range from banking apps with a focus on micro-businesses to crypto-currencies that are valid worldwide.
E-mobility innovations are influencing "the" hobbyhorse of the German economy with the automotive sector on the one hand, and global supply chains from hair clips to tennis rackets to machine elements for the B2B sector on the other.
Artificial intelligence - AI - is finding its way into every household, from digitally controllable refrigerators and radiators to online marketing algorithms that analyze and control our shopping and thinking behavior.
From New Work to the Gender Shift
This is just the tip of the iceberg. Other megatrends require companies to constantly evolve in order not to be outpaced by competitors. These include
- New Work and health
- Individualization
- Societal aging
- Globalization
- Neo-ecology
- Gender Shift
- Connectivity and (internet) security
- Urbanization and rural exodus
Preparing students for an agile economy
The economy is more dynamic than ever. This makes management positions particularly exciting. Those who already deal intensively with business development during their studies will be successful in tomorrow's job market. This is why the accadis Master's programs form a content framework consisting of the classic business development elements of strategy, marketing and finance. Students learn to test ideas for their market opportunities and feasibility and to implement them strategically from a company perspective. They practice analyzing competitors, developing sustainable business models and opening up new business areas. In doing so, they cover all elementary areas of business administration. The modules include
- Applied Global Strategy
- Applied Global Marketing
- Applied Global Finance
- Risk Management
- Business Ethics
In focus modules, they combine their business expertise with functional or industry-related knowledge, e.g. Global Sports Management, Strategic Supply Chain Management, Digital Business Strategy or Global Marketing Management.
Sounds interesting? In addition to an international focus and practical relevance, the accadis Master's program offers further features that will make you a sought-after manager in a wide range of industries.
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