Digital change drives the
economy and society. Communication takes place digitally, people are
increasingly buying online, financial services are shifting to digital areas
and in Industry 4.0 digitally controlled machines are taking over tasks from
employees. For this reason, companies need digitally experienced managers who
are confident in digital business. Digitizing processes, directing a company's integrated
approach to digitization and adapting corporate strategies to the market driven
by start-ups - digital business managers have the best chance of success in all
sectors of the economy.
Career paths in digital
business
"Digital Business"
offers numerous career opportunities in all industries. Most employees follow
one of two main paths. On the one hand, IT experts who develop programs to
digitize analogous processes and maintain digital processes have good chances
on the job market. On the other hand, managers with tandem digital business
management competence find multifaceted positions, as the path of every
department from analogue to digital must be guided and accompanied. This
results in many new positions in cross-departmental project management. Today's
digital business managers have to keep an eye on the company's "big
picture". A few years ago, they only made adjustments in individual
departments, e.g. in online marketing.
Employers
Possible
employers are start-ups, small and medium-sized enterprises (SMEs) as well as
groups from a wide range of industries. While the focus in start-ups is on
establishing new business ideas on the market, it is important for SMEs and
internationally active groups to remain competitive or to drive the respective
market with innovations in a leading position. Therefore Digital Business
Managers have access to all areas of the company, e.g:
- Project and Process Management in all departments
- Online Marketing
- Corporate Strategy
- Customer Relationship Management
- Management Consultancy
- Industry 4.0
In
all departments it is not only a matter of automating processes based on technology.
Digital business managers furthermore create awareness among their employees of
the changes brought about by digital change. This concerns human interaction
within the company, with customers and collaborative partners as well as the
legally and ethically correct handling of digital data.
Into Digital Business – but how?
A
successful way to gain access to digital business is usually by studying.
accadis University of Applied Sciences Bad Homburg offers Digital Business
Management, a course of study that combines business
administration and digital know-how. In well-founded basic modules, students
acquire core business skills during the first year of their studies.
Subsequently, they set a digital focus in the specialization major. They attend
lectures, such as:
- Digital Strategies and Business Models
- Internet and Social Media Marketing
- Global Digital Transformation and Society
- Data Security and Compliance
In
addition, they take three elective modules in full-time studies. For example
they attend the following lectures and further deepen their focus on
digitization:
- Process Management (e.g. with the topic „Modeling
of Digital Business Processes“)
- Market research, Big Data and Statistics
- Entrepreneurship
Digitally oriented foundation courses and a high level of practical
relevance
Some basic modules moreover deal with topics related
to digital change, including innovation management, virtual organizations,
digital culture, customer relationship management and big data.
In numerous practical phases, students apply the
lecture hall theory directly in hands-on practice, e.g. in start-ups or
globally operating corporations.
Foreign language teaching, leadership skills lectures, in which students get to know the "agile" version of project
management, as well as a semester abroad at a partner university, are also
firmly integrated into their studies.
Sounds interesting?
We would be pleased to provide you with more detailed
information about your career
opportunities with a degree in Digital Business Management.